Here are the advanced blogging strategies for the year 2021-2022.
This list also contains some blogging strategies for the year 2022-2023.
Targeting keywords that seem extremely difficult to rank, against seemingly super-higher domain authority sites
(This is one strategy from the latest I Scribe Online’s Advanced Blogging Strategies for 2022-2023.)
I often forget this.
I think it’s something that many bloggers forget too.
How many first-page Google SERP positions are there to rank for a basic keyword like “best leather shoes for men”, “how to bake a cake from scratch”, or other similar keywords?
If your answer is ten (10) first-page SERP positions, you’re probably as forgetful as I am.
You forgot the last time that you turned on a VPN and got dramatically different SERP results compared to what you got without a VPN.
You forgot that Google gives different SERP results based on user location and search history.
That means the first-page Google SERP positions for general keywords are likely hundreds of slots — not just ten!
That means, if your site is the only one targeting a specific user persona (based on a specific gender, occupation, background, skillset/ education, age, geography…), Google would prefer showing your site to that target user, rather than a high authority general-topic site.
And you have hundreds of geographical locations and user personas to pick from.
Feinting Keywords: Ranking for higher difficulty keywords without targeting them directly
(This is one strategy from the latest I Scribe Online’s Advanced Blogging Strategies for 2022-2023.)
Many website owners already have feinting keywords but they probably haven’t noticed.
How do you find feinting keywords?
Well, in your niche, there are probably many high difficulty keywords that you cannot target.
But just take some time to look at the SERPs of some of those high difficulty keywords.
You will notice something interesting.
You’ll find some pages that are targeting lower difficulty keywords in the SERPs of the high difficulty keywords.
And it gets better.
Those lower difficulty keywords are probably something that you too can easily rank for.
So, when you craft content targeting and optimized to rank for those types of lower difficulty keywords (feinting keywords), Google also ranks the pages for the higher difficulty keywords that you actually want. And then, based on your evaluation, you can try to further optimize the pages for the higher difficulty keywords that you’re now already ranking for.
If you had a time machine, this is how you would blog to destroy the competition
(This is one strategy from the latest I Scribe Online’s Advanced Blogging Strategies for 2022-2023.)
I recently did a keyword research project for a client which combines news hacking (content targeting emerging/ new stories), and evergreen content.
Let me start by explaining the two concepts, which you’re probably familiar with.
There are generally two main types of sites online:
1. News sites: Such sites typically get traffic by news hacking. The keywords they target are usually non-existent beforehand, then become extremely popular for a short period, and finally disappear forever. The benefit with news hacking is that you can get ranking and traffic fast and relatively easily by publishing content before the competition does, but that traffic dies out eventually.
2. Blogs: These sites typically get traffic from evergreen content. The keywords they target have usually been present for many years beforehand, and maintain a predictable amount of search traffic. The benefit with evergreen content is you get a consistent amount of traffic for a long time; however, everyone knows the keywords, so you don’t have a first-mover advantage (basically, you have to fight from the bottom to get to the top; instead of first capturing the top and leveraging that to your advantage).
But there’s a third category that actually combines the two SEO content traffic strategies:
– Sites that target EMERGING EVERGREEN KEYWORDS
EMERGING EVERGREEN KEYWORDS are simply evergreen keywords that are just recently appearing in searches.
This third category offers four major opportunities:
1. The keywords literally don’t exist beforehand, making them potentially very easy to rank for early when few other sites target them.
2. When the emerging evergreen keywords are just starting out, they usually have extremely low traffic volumes and may not even appear on any SEO tool or even on Google Keyword Planner. This means that very few sites would even know that those keywords exist; and the ones that do, may disregard the keywords because of the low search volumes.
3. The number of people searching for the emerging evergreen keywords grows until the search volume reaches a level that remains consistent in future.
4. You can predict the emerging evergreen keywords beforehand by understanding your niche and the search habits of your target audience.
Just imagine finding keywords that will grow to 10,000 searches per month, yet the biggest competitors in your niche are not interested in targeting those keywords just because the keywords currently only have 10 searches per month.
If you had a time machine, or just simply an analytical mind to predict emerging evergreen keywords, you would capture those keywords before the big guys get their hands on them.
Actually, this isn’t really a crazy, out-of-the-world concept, because virtually every evergreen keyword was an emerging evergreen keyword at some point.
One simple way to find some easy ones is to find out which celebrities emerged recently (for the entertainment niche). Then go to a keyword cluster for an established celebrity and replace every mention of the established celebrity with the new celebrities in the keyword cluster.
If the new celebrity becomes as successful as the established celebrity, the new celebrity will have a keyword cluster that’s as massive as the established celebrity.
– Will Smith family – change to New Celebrity family
– Will Smith son – change to New Celebrity son
If Will Smith has a keyword cluster of roughly 30,000+ keywords, you will potentially have a similar 30,000+ future keyword cluster for the new celebrity.
As you may notice, it requires a strong understanding of the niche to predict what will likely become big in future. You may have to spread your bets across different future topics, in case some topics don’t work out. But it can be achieved with a lot of predictive research.
If you don’t install Google Tag Manager on your site, you might ruin your site instead of improving it.
I recently had a discussion with one of my clients and realized that the problem the client had is actually very common with many website owners that I have worked with.
So, the client (let me call the client John) mentioned that the bounce rate on his site was disturbingly super high: roughly 90%.
That means about 90% of people who visited his site were only viewing one page before clicking away from the site.
He intended to reduce that bounce rate.
He wanted to get people clicking through to other pages on his site before they leave the site.
Well, I told him to check the Google Tag Manager section of his Google Analytics dashboard (he already had Google Tag Manager installed on his site): the section under Behavior > Events > link clicks > event actions.
What he found was that 50% of the people leaving his site were actually clicking through his affiliate links.
This means that, rather than the 90% bounce rate being a major problem, it was actually a major success for his site.
The website was so effective that nearly half of the website visitors were clicking through to his affiliate links.
If he reduced his bounce rate, he might actually reduce his sales.
This might help if you find your content failing even after optimizing with Surfer SEO or a similar tool
How to avoid false positives when using a content optimization tool like Surfer SEO.
Surfer SEO or other similar tools optimize your content to match all the page-one-ranked posts for your target keyword. However, the tool likely doesn’t take into account the historical page-one rank changes. In some cases, Google may be gradually demoting some posts on the page-one SERP. Therefore, if you include such a post in the content optimization, you may be optimizing for a demotion instead of a promotion
You Know KGR keywords, but Do You Know KGR Niches?
That’s an entire niche full of KGR keywords.
A niche full of hundreds or thousands of KGR keywords with thousands of searches every month.
Literally, the unicorn of affiliate marketing.
One thing that got me started on the path of trying to find this seemingly elusive unicorn is a site that someone in this group started a few years back.
His site started getting traffic and sales within a few days.
Just by posting random product pages.
No backlinks. No marketing.
When I examined the niche, I was amazed to find that it was almost all just KGR keywords: hundreds… thousands of KGR keywords.
I’ve been trying to develop an automated system to find such KGR niches, to offer it as a service. Finding a single KGR keyword is challenging, so finding a whole KGR niche is so much harder.
Until last week.
While I’ve been working on another client’s site, I finally figured out a semi-automated system to do it, and I’m really excited about it.
Perhaps someone else out there has already developed a similar system for their own use, but my aim for developing it was so I can offer a niche research service (not selling the system, just researching for a KGR niche for you).
Using FOMO in your affiliate click buttons
Use wording that mentions that products go out of stock on Amazon from time to time (this actually happens), so tell them to click through to Amazon to check if the product is still in stock. The person clicks to check even if not buying at that exact moment. It might even make someone buy quickly before the product goes out of stock.
Again, I’m not sure if this adheres to Amazon’s policies, so confirm about this first.
How to sell high-priced products when targeting keywords for low-priced products
Based on something interesting I noticed from my personal shopping habits…
Many times I go out to shop for cheap products, but then I compare the cheap product with more costly products on the supermarket shelf, and if I find that the more costly product offers far better value than the cheap one, I buy the more costly product.
Therefore, if you have posts targeting products like, “best shoes under 100 dollars,” maybe add a higher-value shoe in the post and show how it’s better than the low-value shoes. A few people might opt for the higher-value product.
Two reasons why I target clusters of low-difficulty keywords instead of individual low-difficulty keywords
1. A higher probability of success:
If you target individual keywords, you’ll be fighting for one prize against potentially thousands of other competitors. If you target a cluster, you have a wider array of keywords to hit and a higher chance of bagging multiple keywords against potential competitors.
2. A higher probability of pulling in more traffic than the search volume of the main target keyword:
If you get a properly researched cluster of 100+ keywords, you can potentially pull in traffic from multiple keywords, apart from any other keywords that your content ranks for.
This strategy works without any keyword stuffing, since it’s almost like combining the content for the 100+ targeted keywords into one article (it involves other considerations, but that’s the gist of it).
Does your target niche match the niche that Google assigns your site, or has Google even identified the target niche of your site?
Go to Google Keyword Planner… choose the option, “Discover new keywords”… go to “START WITH A WEBSITE”… put in your website domain name and click “GET RESULTS” (make sure the location, duration, and language settings are properly set).
If the keywords listed by relevancy are just in alphabetical order, probably Google can’t figure out your target niche.
You might be surprised.
A better alternative to maximizing conversions for sites that are just starting is a stacked keyword (I don’t have a better name for it)
Basically, a stacked keyword is a keyword that ticks hundreds or even thousands of aspects of your target buyer persona (location, gender, age, personality…)
How can you figure out the hundreds/ thousands of aspects of your target buyer persona?
Fortunately, Facebook Ad Manager gives you some valuable insights. And you can even download the data that Facebook has about you to see the extensive info that Facebook uses to target ads seemingly even to what you are thinking.
If you’re not a/b testing, you’re probably not optimizing conversion rate
Why write only one money post when you can write two or more versions of the post, a/b test them, and pick the winner.
Have you tried a/b testing?
Like creating two or more versions of the same blog post, designed to see which delivers the best conversion rates.
If you consider this, make sure to follow Google’s guidelines to avoid SEO penalties: https://developers.google.com/search/blog/2012/08/website-testing-google-search
How to make big money with low-priced products
Most affiliates target high-priced products. You make a decent amount from a high-priced product even with low commissions.
To get the same effect with low-priced products, target low-priced products that people almost always buy in bulk.
For instance, someone doing home renovation won’t buy just one packet of nails for $5. He/ she will buy maybe 100 packets of nails, worth a total of $500.
A possible solution for some niches that may not seem to have buyer-intent keywords
Think of the reasons why people would buy the product you’re reviewing.
For example, if it’s a black leather shoe that doesn’t have buyer-intent keywords (e.g. “best black leather shoe,” “best black leather shoe for men,”…), but you know people are buying such shoes.
Figure out what buyer-intent keywords related to that niche are they searching for, that they eventually get to buy those shoes.
Maybe they are searching for “best formal attire to buy for office,” or friends/ family are searching for “best gift to buy for male friend,” or “best attire for weddings,” or “best gift for Christmas/ New Year”…
All of a sudden, you have millions of potential buyer-intent keywords for a niche that didn’t seem to have any buyer-intent keywords.
What’s more, you might be able to review just a bunch of products and apply the same bunch of products for multiple occasions: weddings, Christmas, office, work (lawyer, doctor, teacher…)
Other considerations apply.
Sticky table of content
Having a table of content is valuable for super-long posts, but once readers scroll down past the table of content, it becomes nearly useless, since they have to scroll back up if they need to navigate to specific sections of the page.
A sticky table of content will remain on the right side bar as readers scroll down the page, making it super useful for readers on desktop.
Sitemaps for humans
While we talk about sitemaps for Google (a page that gives Google bot a list of all your website’s URLs), what about some sort of sitemaps for website visitors?
I have often wanted to open up a website and see all the pages and posts of the entire website conveniently listed on one page of the website.
Since many sites don’t do that, I have often resorted to searching for all the indexed website pages and posts through Google using the search parameter: site:domainname.com
One particularly effective strategy I have seen used by immensely successful sites
They start off just normally, pushing ordinary content and growing slowly as they use SEO and other opportunities. Then, once they get to a consistent number of several thousand visitors, they leverage on viral content: if just a few hundred of their visitors share the viral content, they can turn the thousands of visitors into millions of visitors.
Certain topics/ keywords tend to produce viral content regularly. While researching on this, I noticed that Ubersuggest’s “Content Ideas” section is quite useful in finding both keywords and topic ideas based on social media shares.
Having difficulty finding buyer-intent keywords?
There are keywords hiding in plain sight which don’t fit the typical format of buyer-intent keywords, yet they are actually buyer-intent keywords.
To discover such keywords, cross-check with the CPC value and advertiser competition level.
If advertisers are willing to pay good money for a keyword that doesn’t look like a buyer-intent keyword, it’s probably a buyer intent keyword, regardless of how it looks.
Other considerations apply.
Could it be a better alternative to monetize informational content on your site using Amazon banners instead of Google/ Ezoic… ads?
There are some Amazon banner ads that give different product suggestions on the banner.
This way, you can potentially get a bigger ad income, based on the affiliate commissions.
Key features of a researched niche
Features of the niche:
– Niche within a growing industry.
– Main and sub-niches’ keyword search volumes increasing, based on Google Trends.
– Has both constant-demand products as well as seasonal products.
– Has multiple sub-niches that each have clusters of hundreds of low-difficulty keywords.
– Top traffic keywords for the sub-niches are low-difficulty keywords.
– Has multiple top-seller products each with thousands of ratings, reflecting high demand.
– Highest-priced product valued at thousands of dollars.
– Common product price range is $100 ±
– Target audience is high-value middle class individuals, as well as businesses.
– Niche research comparable to other successful affiliate niche sites.
Have you ever targeted a keyword and became puzzled to find most of the traffic coming from India, instead of the targeted US or UK?
It could be that you did not identify keywords that have majority traffic from your target region.
For example, if a keyword like “best shoes for women” has a monthly search volume of 1,000 searches, then check in Google Keyword Planner or your preferred SEO tool for the proportion of that traffic that comes from the UK.
If the search volume for that keyword from the UK is nearly 1,000 searches, then that might be a good keyword to target for the UK.
Enhancing conversion rates using geo-targeted keywords
Like this one: “running shoes san jose ca”
It may require some bit of knowledge of specific locations that are the major consumers of the particular product. And might require local SEO.
Also, targeting specific geo-locations that have high income residents, based on data: https://www.census.gov/library/visualizations/interactive/2014-2018-median-household-income-by-county.html
Apart from conversation rate, another parameter to consider is the sales per customer
This means having one customer buying multiple products at once — not just one product.
Having a targeted interest-based niche, audience-based niche, or interest-and-audience-based niche might help in achieving this goal.
An interest based niche is something like (these are not highly targeted niches): hiking, DIY, writing, teaching…
An audience-based niche is something like (these are not highly targeted niches): retirees, teens, accountants, musicians…
An interest-and-audience-based niche is something like (these are just random guesses): retirees who love hiking, teens who write…
With a focused niche, the targeted website visitors will find all the products reviewed on your site to be useful to them, and they may buy all of them at one go.
Or you can make a compilation review post that combines multiple products that fulfill the audience interest. For example, all the gear that a marathoner needs, including shirt, shorts, shoes, socks, water bottle, snack…
That way, you may get more sales from each customer.
Another way to potentially increase conversion rates
Keywords targeting high net-worth audiences.
For example, “best sneakers for dental assistant”
Dentists make lots of cash, so might have disposable income to buy more shoes.
Check with government stats to find many other professionals that earn big money: https://www.bls.gov/ooh/highest-paying.htm
Which is the most viable product to sell?
A nifty tactic to figure that out.
Check the statistics on the top-performing industries, either globally or in your target country. Like this: https://www.ibisworld.com/united-states/industry-trends/biggest-industries-by-revenue/
Then figure out the products that align with those industries.
Cross-check with Amazon’s list of top-sellers: https://www.amazon.com/Best-Sellers/zgbs
You’ll probably also have to check the competition landscape, and several other things.
Many of the client’s I have worked with and who have had successful websites have actually leveraged on this, whether knowingly or by coincidence.
To venture into a new niche or move up the sales funnel in your current niche?
When you finally dominate your niche as an affiliate marketer, you may probably consider branching into a new niche.
You can also move up the sales funnel in your current niche.
Typically, affiliate marketing sites target the bottom of the sales funnel: people ready to buy.
But, as you know from the limited number of searches for buyer-intent keywords, the bottom of the sales funnel makes up an incredibly small fraction of the potential market within that niche.
People who are ready to buy might just be 1% of the entire market within that niche.
Since you already dominate the niche on the bottom level, it might be easier to move up the sales funnel and capture the rest of the 99% market potential, progressively.
Just something to think about.
One of the most powerful factors that I think helps determine the top traffic-pulling pages of the websites is…
The keyword cluster.
Let’s say, you find a KGR keyword or a low-difficulty keyword (relative to your website).
Then you have to check the keyword cluster for that keyword, especially the keyword cluster provided by Google’s Keyword Planner tool, since it may reflect the way the search engine ranks content.
If you find that most or all of the keywords in that cluster features KGR or low-difficulty keywords, then you probably have a winner.
This means one KGR/ low-difficulty keyword has the combined value of 10s or 100s of KGR/ low-difficulty keywords.
It gets even better…
Those keyword clusters may have their own keyword clusters made up of more KGR/ low-difficulty keywords.
You may end up with a mega-cluster of thousands of KGR/ low-difficulty keywords.
Do you have a specific post that leverages on a particular season/ holiday/ day when people purchase your target products in higher than usual volumes?
For example, a post related to Christmas, if that’s when people buy your target product the most; such that when Christmas comes around, people will flood the post and perhaps boost conversions.
Another way to turn the informational posts on your affiliate site into subliminal sales posts
Use the carrot and stick principle.
The product review posts are the carrots, enticing people to buy; and the informational posts can be sticks, showing people why they shouldn’t buy anything else.
The product reviews focus on the best products, so the informational posts can focus on the worst products. Showing people how terrible the worst products are will make the best products look even more valuable.
Make informational posts to act like subliminal sales posts
Affiliates typically complement their product-review posts with some bit of informational content on their blog posts.
Understanding your buyer persona can make the informational posts act like subliminal sales posts.
For example, is your product luxury shoes for young, impressionable audiences who’s buying decisions is influenced more by celebrities rather than the product quality?
Instead of writing a post on how to select a quality shoe, why not write about celebrities who wear luxury shoes.
You can answer many uncertainties for your niche simply by evaluating competitor sites
This might help you produce less content with higher ROI.
“How many articles should I write and what would be the potential ROI of my content?”
1. Check the competitors’ historical publication rate using a web archive tool.
2. Check the competitors’ historical traffic, which can be used to estimate income using a rough conversion rate estimate.
Not foolproof, but a useful insight. You can even check the top-ranking content on the competitors’ site and figure out the things that make them stand out, so you can focus on producing only such top-ranking content.
What are my chances of ranking for this keyword and what can I do to rank for it?
This is a question that lingers in the mind of many clients for whom I have written content, since they worry that the money they spend on the content might go to waste if the article doesn’t rank.
So, I thought of a data-backed process to get a near-accurate estimation of the probability of ranking for a keyword:
1. Check the organic ranking history of the keyword for the past years to see how the rankings changed.
2. Evaluate how the content of the top-ranking pages changed throughout that period using a web archive tool, and use a backlink history checker to see how the backlinks changed.
You can then have a bit more info on what might work to change that top rank. For easy keywords, just checking the domain strength and backlinks of the top page might be enough. As always, many other aspects may come into play, so this isn’t foolproof.
How long will it take for my affiliate site to start getting good traffic and making good money?
I once did an SEO service for a past client and I had to provide a data-based answer for that question.
Here’s how I did it (not a foolproof method, but at least gives a more tangible answer than a rough guess):
1. Check when the competitor websites in your niche were registered (multiple tools online can show this).
2. Check the historical traffic chart from tools like SEMrush to see when the competitor sites started getting traffic.
Obviously, this process won’t be 100% accurate, and you also need to evaluate the content publication rate, which you can check using web archive tools. You also have to evaluate many other things that those competitors did to achieve the traffic in that duration of time.
Here’s another nifty little tactic I used for a client who I wrote for a while back
Let’s say you want to write an article targeting keyword X.
So, you check the top ranking pages for keyword X.
You find that the top-ranking pages for keyword X also rank for multiple other keywords.
But when you check, you find that those top ranking pages do not have exact matches of those other keywords.
And you find that those other keywords are much easier to rank for than keyword X.
So, you include exact matches of those other keywords, as well as keyword X.
You then start ranking for those other keywords first.
This helps you rank for keyword X, since those other keywords are the cluster keywords for keyword X.
A nifty little trick to find massive amounts of KGR keywords without having to dig deep into SEO tools
Search for keywords based on specific rare keyword formats.
There are certain keyword formats that people rarely think of when looking for keywords.
Once you get the format, you can often easily use it to get multiple keywords without much work.
Here’s an example of a format that I have frequently seen articles ranking fast when they use it, and the format seems to have tons of unused KGR keywords:
“X vs. Y”
For example, I didn’t even break a sweat to find this KGR keyword while writing this post:
“boot size d vs ee”
Find HTML errors
Put any URL from your website on this Markup Validation Service: https://validator.w3.org/
You’ll be shocked at how many errors you need to fix in your HTML.
One way to improve your conversion rate…
When writing informational articles or product reviews, feature issues that high net-worth consumers search for.
For example, issues related to living in gated communities (many high-income earners in the US live in gated communities).
Or issues related to specific professionals who earn a high income.
Many other opportunities here.
A useful tactic to plan for beforehand when setting out the overall strategy of your site.
A nifty little trick to determine the best image alt text
Using Google Trends (apart from the keyword suggestions from Google Image Search)
How to keyword stuff your article without breaking any rules
This is completely white hat.
It’s not black hat.
It’s not grey hat, but can be if you don’t do it properly.
Typically, you determine specific target keywords before writing your article.
In such a situation, you normally target a few primary and secondary keywords.
However, if you also incorporate keywords after you’ve written the article, you can end up with one or more tertiary keywords incorporated totally naturally on EVERY sentence in your article.
This multiplies the chances of your content ranking faster, higher, and in multiple search term result pages.
Here’s how to do.
Let’s say, you’ve completed the article, and here’s one paragraph in the content (this is an excerpt from the previous post I made about AI-based plagiarism checkers):
“If you’re not using an AI-based plagiarism checker, you’re probably not operating in the highest level of current Google standards, since Google moved from exact keyword match results to contextual match results.”
The paragraph has no exact match keywords in it, but we can change that…
Simply take every phrase in the content and put it in Google’s search bar, Google Keyword Planner or a keyword suggestion tool. You’ll get keyword suggestions that can fit totally naturally in the specific phrases.
Here’s how the paragraph changes, after I do that:
“If you’re not using an AI PLAGIARISM CHECKER, you’re probably not operating in the highest level of current SEO STANDARDS, since Google moved from exact keyword match results to CONTEXTUAL WEB SEARCH results.”
That means, when people search for exact matches of those keywords that you have incorporated, they’ll find your content. This would not be possible if you didn’t incorporate those exact match keywords.
If you have a 1,500-word article, you can end up with 150 to 300 tertiary keywords.
And, if you’re good at identifying rare keywords (keywords that have few exact matches online), your tertiary keywords can be as powerful as your secondary keywords.
The benefit of incorporating tertiary keywords after writing the article is that you can now incorporate them in a far more natural manner, compared to trying to modify the content to fit a pre-determined set of keywords.
Of course, this takes more work than usual… so, maybe something to consider for your pillar blog post.
Still on the issue of plagiarism checkers
If you’re not using an AI-based plagiarism checker, you’re probably not operating in the highest level of current Google standards, since Google moved from exact keyword match results to contextual match results.
Basically, AI-based plagiarism checkers can identify similarity in content, even if the content is perfectly re-written.
In fact, you can write an article completely off-head, and the AI-based plagiarism checker will detect similarities of the ideas in what you’ve written with existing content online, even when the wording is totally different.
I know of an established online media company that runs several sites globally, which lead in numerous countries, and they exclusively check their content through an AI-based plagiarism checker.
Before you try it out, take note of two things:
– You probably cannot achieve 100% AI-uniqueness consistently (even when writing completely off-head). The best you can probably aim for is a minimum of 60% uniqueness.
– It’s going to be a challenge for your writers, if you don’t first train them on how to write for AI-uniqueness. The content has to present a diversity of ideas, yet remain focused on the article topic.
A sustainable website uses SEO as a stepping stone and not as a foundation
The goal is to turn the search traffic into direct traffic, to a point where the direct traffic brings in enough income to sustain the site even if the search traffic disappears.
Two strategies that I’ve seen working for the sites are creating a tool (like a credit score checker for a lending website) and building an email list.
Change titles to suit new, major trending or seasonal current issues
You already know that changing the year on your blog post title to correspond with the current year can keep you ranking high.
But you can also change the title to suit new, major trending or seasonal current issues (if relevant) to leverage on the surge in searches for such issues.
Works particularly good for those who are also leveraging on social media; since you can re-share the same content and it looks different with a new title, plus it gets a boost from the trending issue.
For example, this YouTube video published in 2012 only recently got a surge of a million plus views most likely after they changed the title to a COVID-19 related aspect (or maybe it was the original title of the video, which happened to be relevant to the current trending COVID-19 issue):
Traffic stats of the YouTube channel:
But also, you don’t have to just stop at updating only the title.
If viable, you can also be regularly updating the content, by including a whole range of relevant trending issues to further cement your evergreen content in the top ranks.
It may seem like lots of work to keep updating content, but it may be worth it if you manage to get a traffic surge that gives you traffic in a few months as you would get in a year.
A significant bit of the work that I did for one of my past clients was simply updating previous content. Evidently, it was more valuable than producing more articles.
Is your article unexpectedly ranking for the wrong keyword which you didn’t target?
This tool might help.
It’s not the normal keyword density analyzer tool.
It analyzes repetitions of any and every word or phrase in your article.
You never know that you might have excessively repeated a certain word or phrase in your content — not just the target keyword.
Google will see that accidental repetition as keyword stuffing.
Most importantly, you also don’t want other words or phrases in your content to have a higher repetition than your target keyword. (That could be the reason why your article is unexpectedly ranking for the wrong keyword which you didn’t target.)
Target audiences from opposite sides of the globe
So your site can make money 24 hours a day (when one side of the globe is asleep, the other side of the globe is buying).
SEO vs. Copy
It’s true that SEO writing will get your website ranking high and your blog posts seen by many prospective customers, but copywriting will boost your conversion rates.
Don’t just use KGR alone.
Use KGR as part of, or together with, a high-traffic, more competitive keyword.
I wrote an article for one client, and I’m literally seeing it shooting up in rank for a competitive keyword, a few weeks after it had ranked for a KGR keyword.